Today, I’m going to share with you 3 reasons why people fail to grow on social media.
Growing on social media is one of the most valuable ways to get consistent clients online, and allows you to tap into hundreds of thousands of potential clients.
Honestly, it’s funny that I should be writing this post because 4 years ago, before starting my business, I hated social media.
It seemed like a black hole for wasting time, and I never got much out of being online.
But cut to 2023, and I’ve built my entire business online. I’ve grown two profitable Facebook communities, I’ve amassed thousands of followers and generate consistent leads every day.
The difference I experienced, and the reason that most people fail at social media is that, I learned how to be a social media producer instead of a social media consumer.
So, I want to share with you what I learned over these last few years so you can master social media. And truly understand what to do, instead of trying to copy what you see popular accounts doing.
Social media won’t help 90% of entrepreneurs, because the tool is only powerful when you know how to use it.
In this email, I’m going to break down:
- The 3 most common mistakes I see people making
- 3 examples of me making those same mistakes early on
- What I’d recommend people do instead when they are starting out
Mistake #1: Trying to be omnipresent
You’re not McDonalds. You’re not Apple. You’re not Oprah or Tony Robbins.
So trying to copy their strategy out of the gate will be a recipe for disaster.
When you’re starting out, you don’t have the time, energy or resources to be on every single platform—Instagram, Twitter, Facebook, LinkedIn, TikTok, YouTube… and the list goes on and on.
Here’s an example of me trying to be everywhere all at once:
I was starting YouTube and email, while running Facebook and Instagram. I couldn’t keep up with all of these accounts to create content. Let alone engage, learn the algorithm and optimize my presence to get traction.
Being ubiquitous and repurposing seems like a great idea until you actually try to run your business like this.
It doesn’t work.
After building my presence on one platform and becoming a Master of One, I can now expand to other channels. And I have an enormous library of content to bring with me
Focus on mastering one platform when you start.
Mistake #2: Lack of personality
I’ve seen quite a few accounts try to sound more “professional” to establish their authority and gain the trust of followers.
The problem is, people don’t actually like talking to brands on social media.
They want to talk to and engage with real people who have personalities.
So when your tone is boring and devoid of personality, consumers feel like you’re a humanless entity that isn’t engaging, entertaining or enchanting enough to follow.
Here’s an example of me sharing a post that lacks personality:
Why would someone want to talk to this person?
Social media is meant to be SOCIAL, which means coming to the platform as a person instead of a “professional.”
Remember that we all like people that are like us, so mirror the personality of your target audience.
People are attracted to accounts that feel real and genuine.
Mistake #3: Not offering anything new or valuable
The last kind of approach that never really works is being generic.
Generic content usually includes a lot of motivation, inspiration, cliches and common knowledge that’s been repeated countless times.
There’s nothing wrong with the content per se, but it adds zero value.
Here’s an example of me sharing generic content:
This whole post is worthless.
Everyone knows you don’t grow from just sitting and thinking. And it doesn’t add anything new or valuable to the conversation.
Go back and review your social media content from the past few months. How often do you write or record something that has very little value inside of it?
Instead here’s what worked for me:
Back in 2020, I made a commitment to start growing my business online. Rather than be omnipresent, professional or generic, I took a different approach this time around.
Here’s what worked really well.
Committing to One Platform: I went all in one Facebook and built me communities and following on one platform.
Sharing My Story and Sharing It Often: I shared my backstory, challenges, goals and motivations with my audience every week.
High-Value Content: I wrote educational, belief-shifting content that shared my frameworks for success and taught my audience how to approach getting results.
In summary…
- Don’t try to be omnipresent
- Don’t hide your personality
- Don’t be generic
- Do commit to one platform
- Do share your story often
- Do post high-value content
P.S… Whenever you’re ready, there are 2 ways I can help you:
If you’re still looking for traction in your business, I’d recommend starting with an affordable course:
→ The Facebook Content Engine: Transform your Facebook profile into a lead generation machine with The Facebook Content Engine. This comprehensive course will teach you the system I use to grow from 0 to 5,000 followers and $500k in income on this untapped platform. Join the pre-sale here for 50% off.
→ Captivate: A 30-day LIVE cohort training for entrepreneurs to master the foundations of high-ticket messaging. You’ll get the curriculum, guidance, and community to market and sell high-ticket offers so you can bring in multiple-six figures annually with ease. Join us here.
