ICYMI: Last week, we launched the presale for The Facebook Content Engine. It will help you Transform your Facebook profile into a lead generation machine This comprehensive course will teach you the system I use to grow from 0 to 5,000 followers and $500k in income on this untapped platform. Join the pre-sale here for 50% off.
There’s tons of teachings out there telling you how to get leads. But you’ve probably already consumed a ton of it and have felt overwhelmed.
So today, I want to give you a simple, actionable formula that you can consume in less than 5 minutes.
And my ask of you is this: once you finish reading don’t sit on this knowledge. Get into action. TODAY.
The one thing you need to get more leads and make more money?
Attention.
Attention, not money, is the currency you have to pursue.
Before you can get someone to pay you money, you have to get them to pay you attention. Otherwise you will be lost in a sea of noise, yelling for your clients like…
Most entrepreneurs fail because they focus on winning people’s wallets instead of their awareness. In reality, the order you have to operate is: (1) Attention; (2); Irresistible Offer; (3) Guide the attention to the offer
Here’s the how to get better at winning attention:
- Better ideas
- Novel storytelling
- Stay relevant
Better Ideas
Ideas are what make people stop and listen – whether it’s a book, movie, or social media post.
The secret to better ideas is specificity and depth.
Share more specifics with greater depth. Leave behind the played out platitudes and cliches, and put out long-form content that actually has something meaningful to say.
Post more:
- Twitter threads
- In-depth Facebook and LinkedIn posts
- 30-60 minute videos
- E-books
- Blogs
- Email series
Novel Storytelling
Storytelling is the wrapping paper around great ideas that reels people in. It gives people a framework for consuming the ideas in a way that educates, entertains, inspires or engages.
Use storytelling in all of your content to capture more attention. Here’s where you can source more attention-grabbing stories:
- Personal anecdotes
- Customer / Client stories
- Your origin story
- Parables from your past
- Process / Product development stories
- POV stories
- Educational stories
Stay Relevant
People listen when you talk about stuff that matters to them. Their wants, needs, frustrations, fears and aspirations.
If you’re talking about topics that your audience has matured beyond, or has yet to develop into, you’ll struggle to maintain their attention. You need a 100% message match.
You have to know more than who your target market is. You have to understand what comes out of their mouth. That requires you to study the mouth of the market though:
- Sales/Discovery calls
- Forums and Facebook/LinkedIn groups
- Their social media content
- Client feedback
- Surveys and focus groups
- Search data
And once you identify a relevant message, don’t be afraid to circle the block on topics that resonate with your audience.
In summary, you’ll get more attention if you:
- Improve the quality of your ideas through more depth and specificity
- Tell stories that educate, engage, inspire or entertain
- Listen to what your market says so you stay relevant
What did you find most helpful?And what are you going to put into action from today? Send us a reply on Instagram or Twitter @theallinwoman and let us know.
P.S… Whenever you’re ready, there are 2 ways I can help you:
If you’re still looking for traction in your business, I’d recommend starting with an affordable course:
→ The Facebook Content Engine: Transform your Facebook profile into a lead generation machine with The Facebook Content Engine. This comprehensive course will teach you the system I use to grow from 0 to 5,000 followers and $500k in income on this untapped platform. Join the pre-sale here for 50% off.
→ Captivate: A 30-day LIVE cohort training for entrepreneurs to master the foundations of high-ticket messaging. You’ll get the curriculum, guidance, and community to market and sell high-ticket offers so you can bring in multiple-six figures annually with ease. Join us here.
